Nigel was a real pleasure to work with and we will definitely be sending more work his way and recommending him to others! Thank you for making this marketing campaign one of the least stressful in a long time.
ALEX WILKINSON, WILKINSON CAMERAS
Wilkinson Cameras is a specialist photographic retailer with branches across the North West. They offer expert advice and a wide range of cameras, lenses and accessories for everyone from keen amateurs to working professionals.
With summer approaching, the Wilkinson team needed a bright, engaging seasonal campaign to promote exclusive savings across their ProMaster accessories range. The brief landed late, with a tight turnaround and multiple deliverables — both digital and print — all requiring a consistent campaign identity.
Working closely with their marketing lead, I developed a unified summer-themed concept that could flex across all formats. The creative direction centred on bold, typography-led design paired with playful handwritten-style accents, energetic colour pops and a sunny beach backdrop — striking a balance between retail clarity and seasonal energy.
Product imagery from supplied links was manually clipped in Photoshop to ensure clean, high-quality visuals for each featured item. Layouts were built to keep the 10% OFF offer prominent, while also making it easy for customers to identify the product categories included in the promotion.
A complete set of campaign assets was delivered on time, including:
The campaign delivered a cohesive visual style that worked seamlessly across print and digital touchpoints, boosting in-store engagement without overwhelming the shopper experience.
