Just had a full brand package from Designidge, I must say the final concept is stunning and has completely exceeded our expectations! The whole process was seamless and very professional. If you are starting a new venture or having a rebrand, you must opt for this package, would highly recommend.
PHIL IZZARD, FOUNDER & DIRECTOR, ONLINE PROBATE
Online Probate offers will writing, estate planning and probate services — aiming to bring clarity, confidence and a more approachable tone to what is traditionally a dry, formal industry. Founded by Phil and based in Leicestershire, the company helps people protect what matters most, with a focus on plain-English advice and trusted, straightforward service.
Phil was introduced to me through an existing client. He needed a complete brand identity that would stand out in a sector often seen as grey, conservative and heavy on jargon. The challenge was to create something modern and professional, while still feeling reassuring, human and easy to engage with — no stuffy legal trimmings.
We began with a Zoom session to explore Phil’s goals and the tone he wanted to strike — professional but not clinical, approachable without slipping into casual. The aim was to build a brand that felt clear, confident and human, avoiding the tired, overly formal look so typical in the sector.
From there, I developed a clean, consistent visual identity: a flexible logo suite, a carefully balanced colour palette, and a typographic system designed for clarity and modernity. Among the initial logo concepts, Phil chose a direction built around an abstract O+P mark — a form that subtly hints at a power button, a puzzle piece and even a pen nib — quiet cues to action, clarity and trust.
To help simplify complex topics, I introduced soft, stylised illustrations, and rolled the brand out across core marketing materials — brochures, flyers, roller banners and website mock-ups — ensuring a joined-up, professional presence from day one.
The final identity positions Online Probate as a calm, capable alternative to the jargon-heavy norm. Every element was designed to feel trustworthy but never clinical — professional yet personal.
The burgundy and sky-blue palette steps away from the default legal blues and greys, giving the brand warmth and approachability without losing credibility. Typography is clean and highly legible, with subtle flourishes from Smoothy Slanted to soften the tone. Illustration is used with restraint — friendly, two-tone characters that help demystify the subject without trivialising it.
By pairing strong visual consistency with plain-English messaging and a clear visual language, the brand now has everything it needs to engage customers confidently — from first glance through to service delivery.
Since launch, I’ve continued to support the team with brochure design, signage, flyers and ongoing brand consultation — keeping the identity consistent and moving in the right direction.
The brand mark combines an abstract O and P into a single, distinctive symbol. The form tapers to a point, subtly referencing a pen or quill to evoke the act of signing official documents and wills. This simple gesture reinforces the service’s purpose while keeping the mark clean, modern and recognisable.
