Thank you so much I bloody love this!! I’ve had a good read through and love it all, nothing to change at all. It’s all so me đ„°
ODETTE GREEN PHOTOGRAPHY
Odette Green is a wedding photographer with a focus on real moments, relaxed energy and genuine connection. Still early in her journey, sheâs already building a reputation for photography that feels natural and joyful â helping couples feel at ease in front of the camera while capturing the spark and emotion of the day.
Odette first heard about my work through the Shutter Circle crew. After a year in business using a basic Pixieset site, she was ready to invest in a cohesive brand identity before moving to a new website.
She wasnât certain which package to choose, but knew she wanted a tone, look and feel that reflected her personality and her work â something warm, fun and professional, without straying into stiff or generic. The challenge was to guide her through that process in a way that felt collaborative, low-pressure and genuinely enjoyable.
We began with a relaxed, friendly email exchange â Odette wasnât sure what package she needed, but was clear on one thing: she wanted a brand that felt unmistakably hers. I recommended a tailored version of my standard branding package, with a tone of voice add-on to help shape future website copy and marketing content.
After she shared a mood board, I followed up with a quote, project form and brand proposal. We then had a focused Zoom session to dig into her goals, personality and the type of experience she wanted to create for couples. The aim was to define a visual and verbal identity that felt natural, uplifting and quietly confident.
To develop the tone, I brought in copywriter Dan Lever. Together, we created a voice that reflected Odetteâs warmth, approachability and playfulness â authentic and engaging, without feeling overworked or try-hard.
From there, I built out her brand purpose, tone of voice principles and visual system â guiding her through concept rounds until we landed on something that felt exactly right: modern, joyful and easy to work with.
The final identity is warm, bold and full of personality â giving Odette a confident platform to grow her brand without losing the heart and soul behind it.
The logo is simple but meaningful: the O and G are subtly linked, reminiscent of interlocking wedding rings â a quiet nod to connection, commitment and celebration. The typography balances strength and friendliness, with Roca Black providing impact and Manrope adding clarity and flow. A soft gradient and warm, muted palette bring flexibility and femininity without falling into clichĂ©.
The upfront strategy work was a key part of the project. Together with Dan, I helped Odette define a brand purpose centred on capturing joy, celebrating people and creating a relaxed space where couples can simply be themselves. That thinking runs through every touchpoint â from the visual identity to the brand voice.
We also created a detailed tone of voice guide, full of practical writing tips to help Odette communicate with confidence. It went beyond surface-level descriptors like âfunâ or âfriendlyâ to cover the how â sentence structure, rhythm, word choice, headings and pacing â all explained in plain English, with examples. The result is a tone that feels unmistakably hers, and a set of tools she can use every day as her brand evolves.
Together, the visuals and voice give Odette a distinctive, joyful presence â modern and human, without ever trying too hard.
A bespoke logotype was created to reflect Odetteâs bubbly personality, with the interlocking O and G forming a subtle reference to wedding rings and connection. The result is simple, bold and distinctive.
